ROI

62% of Respondents Believe AI Will Help Drive Efficiency, Competitiveness An EY study of US CEOs and business leaders reveals that most executives …

25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed…

Lack of Credible Attribution Renders Marketers Susceptible to Pressure to Invest in ‘Favourite’ Channels, with ‘Maximising ROI’ Just a Pipedream Paid…

Study also finds event marketers experience a 50% upswing in event app adoption with fully-branded experiences   Bizzabo, the world’s leading…

Inte Q recently announced Chris Duncan, the current CMO, will become their new President. Duncan has been with Inte Q since May 2016. In his new role,…

High Alpha Capital Leads Investment That Will Grow Socio’s North American and EMEA Teams and Accelerate Product Development Socio, the leading…

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting…

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has created an agency-wide Measurement and Analytics Task Force …

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know…