Browsing Tag

ABM

Madison Logic Announces Oracle Eloqua Integration

AIT News Desk Aug 12, 2019

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts…

Analytics

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

Sudipto Ghosh Jul 30, 2019

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it’s an era of smart demand gen…

AIT MegaMind

Interview with Jay Hinman, VP of Marketing at DigitalGenius

Sudipto Ghosh Sep 13, 2018

Given the “hype” in the AI space, most companies are looking at AI to deflect or automate conversations in their contact center. How do you prepare…

Guest Authors

How will AI Feed Account Based Marketing?

Stuart Newton Jan 30, 2018

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts. ABM…

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