Account Based Marketing

Account-based marketing platform RollWorks, a division of NextRoll, announced RollWorks In-Market Account Finder, a new free capability to help…

Artificial intelligence and account-based marketing are such intertwined subjects that it’s nearly impossible to read any marketing journal or…

Understanding ABM is a key to business these days. Are you thinking about account-based marketing (ABM) but aren’t entirely sure what it is? Fear not.…

BC Partners, a leading international investment firm, announced that it has signed a definitive agreement to acquire a majority stake in Madison…

Channel99 announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive…

Everywhere you look, there’s another news story or report about forecasts of stagflation and recession. It may not be here yet, but economists expect…

Full Circle Insights announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an…

Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration…

Account-based marketing platform RollWorks, a division of NextRoll, announced increased momentum across its Agency Partner Program, a network of…

Account-based marketing platform RollWorks, a division of NextRoll, announced a series of product innovations and enhancements—including Account List…