Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting ... Read More »
Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based ... Read More »
Company appoints Supreet Oberoi to lead engineering efforts Demandbase, the leader in Account-Based Marketing (ABM), is pleased to announce the appointment of Supreet Oberoi to the role of Senior Vice President of Engineering to the leadership team. Supreet’s extensive experience will help extend Demandbase’s product and innovation leadership. “We are thrilled to have Supreet ... Read More »
It’s easy, in a time like this, to become stuck in the “now” and the “before.” How do I mitigate losses now? How do I get it back to the way things were? But the truth is, all that you did before and that you do now is always in ... Read More »
Company awarded top honors for demand generation and account-based marketing TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation, and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced today that it has received SiriusDecisions’ ... Read More »
The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and ... Read More »
Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the customers your company most wants to win or grow. So what should you do next to reach that alignment and win those ... Read More »
MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry ... Read More »
Research in Action Report Ranks the Company’s ABM Solution in the Top 10 Vendors Madison Logic, the global account-based marketing (ABM) solution that empowers B2B marketers, recently received recognition as a global ABM leader, ranking in the top 10 vendors in the latest Vendor Selection Matrix™ for Account-Based Marketing, SaaS ... Read More »
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the ... Read More »
