Martech LookinLA Amplifies B2B Marketing With Terminus Partnership AIT News Desk Nov 15, 2021 Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed…
Martech MRP Ushers in the Next Era of Enterprise ABM AIT News Desk Nov 12, 2021 MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity,…
Martech Terminus Introduces Free Data Audit, Improving B2B GTM Data Accuracy AIT News Desk Oct 27, 2021 Free audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and contact information, and discover…
Martech How to Humanize Your Buyer Personas to Target Them More Efficiently Alex Hollander Oct 15, 2021 When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…
Martech Top ABM Insights: Maximizing the Sales’ Role in ABM/ABX in 2021 Randy Frisch Sep 24, 2021 It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing…
Education and Research New Research Reveals Roadmap to Account Based Marketing Success AIT News Desk Sep 13, 2021 MRP and Demand Metric Primary Research Report Reveals Key Differentiators between High and Low Performers and Provides a Data-Driven Roadmap to ABM…
Martech Influ2 to Present at Gartner Marketing Symposium/Xpo AIT News Desk Sep 13, 2021 Influ2 Will Share How Its Account-Based Marketing Campaign Achieved 500% ROI at the Pandemic’s Onset Influ2, a Person-Based Marketing platform that…
SaaS Jabmo Adds Google Integration to Create a Fully Omnichannel ABM Platform AIT News Desk Aug 31, 2021 Google integration provides deeper insight into omnichannel marketing performance at an account level within a single platform Jabmo, the leading…
Martech Terminus Launches The Next-Generation Of Its Native ABM Chat Solution AIT News Desk Aug 6, 2021 Award-winning, account-based chat solution drives 700% increase in target account engagement Terminus, the leading account-based marketing (ABM)…
Martech Jabmo Unveils Facebook and Instagram Integration for its ABM Platform AIT News Desk Jul 29, 2021 Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces its latest…