Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API
Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving…
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Ad Campaigns
Instreamatic Launches New AI-Fueled Contextual CTV Ads Solution for Brands and Marketers
Advanced voice AI modifies any audio track to turn a single Connected TV ad into thousands of ready-to-launch contextual versions—personalized for…
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…
AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for…
AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Instreamatic Brings Generative AI to Brands’ Audio Ads with Launch of Contextual Audio Ads
Driven by Instreamatic’s powerful Voice AI platform, Contextual Audio Ads can automatically create unlimited ad variations to precisely match the…
Exit Bee appoints Victoria Pindar as UK VP of Sales
The leader in micro-moment advertising continues on its growth trajectory with another senior hire
Exit Bee, the leader in micro-moment…
AdDaptive Intelligence Releases Site Analytics Product To Show Lift From Ad Campaigns Among Target…
AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called…
Anti-Asian Online Hate Speech On The Rise – And Major U.S. Brands Are Inadvertently Funding
Since the outbreak of the COVID-19 pandemic, the Asian American community has experienced a 145% increase in hate crimes; with incidents ranging from…
Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management…
New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen
Advocado, a cross-media data management…
