Technology Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API PR Newswire Feb 2, 2024 Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving…
Native and Programmatic Advertising Instreamatic Launches New AI-Fueled Contextual CTV Ads Solution for Brands and Marketers AIT News Desk Aug 11, 2023 Advanced voice AI modifies any audio track to turn a single Connected TV ad into thousands of ready-to-launch contextual versions—personalized for…
Technology Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide Business Wire Jun 14, 2023 Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Technology Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint AIT News Desk May 5, 2023 OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…
Martech AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for… Business Wire May 3, 2023 AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Technology Instreamatic Brings Generative AI to Brands’ Audio Ads with Launch of Contextual Audio Ads AIT News Desk Mar 29, 2023 Driven by Instreamatic’s powerful Voice AI platform, Contextual Audio Ads can automatically create unlimited ad variations to precisely match the…
Native and Programmatic Advertising Exit Bee appoints Victoria Pindar as UK VP of Sales AIT Staff Writer Nov 29, 2022 The leader in micro-moment advertising continues on its growth trajectory with another senior hire Exit Bee, the leader in micro-moment…
Native and Programmatic Advertising AdDaptive Intelligence Releases Site Analytics Product To Show Lift From Ad Campaigns Among Target… AIT News Desk Jul 15, 2021 AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called…
Native and Programmatic Advertising Anti-Asian Online Hate Speech On The Rise – And Major U.S. Brands Are Inadvertently Funding AIT News Desk Jun 2, 2021 Since the outbreak of the COVID-19 pandemic, the Asian American community has experienced a 145% increase in hate crimes; with incidents ranging from…
Data Management Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management… AIT News Desk Feb 3, 2021 New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management…