Native and Programmatic Advertising Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest… AIT News Desk Dec 11, 2020 MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats…
Analytics Yagle Debuts a Groundbreaking, AI-Enabled, Digital Media Audit Tool AIT News Desk Nov 8, 2020 New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and…
Mobile Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities for eCommerce AIT News Desk Nov 7, 2020 Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm, both…
Native and Programmatic Advertising TabMo’s Drive-to-Store Ad Campaigns Increase in-Store Traffic by 70% AIT News Desk Oct 19, 2020 Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a…
SaaS yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive… AIT News Desk Sep 16, 2020 Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD,…
Analytics Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns AIT News Desk Sep 16, 2020 Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile…
Native and Programmatic Advertising E Source Announces Annual 2020 Utility Ad Awards Contest AIT News Desk May 24, 2020 Utilities can submit print, radio, TV, outdoor, and digital ads For the 12th year in a row, E Source will recognize and reward creative excellence in…
Native and Programmatic Advertising AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform AIT News Desk Mar 26, 2020 New Audiomatic Features Enable Automated Host-Read Ad Campaigns and Brand Safe Audience Buys Today, AdsWizz, the leading global technology provider…
Technology Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With… AIT News Desk Jan 30, 2020 Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate…
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory AIT News Desk Sep 23, 2019 Move Reflects the Modernization of TV Advertising Practices Hearst Television, a local television leader serving media markets across 39 states,…