Native and Programmatic Advertising New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in… AIT News Desk Jun 23, 2022 Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes…
Native and Programmatic Advertising IAS Study Shows Ad Context Increases Memorability Up to 40% AIT News Desk Sep 7, 2021 New Biometric Research Finds Consumers Respond More to Ads in Suitable Contexts Integral Ad Science (IAS), a global leader in digital media…