Browsing Tag

ad experience

Attention Is the Future for Digital Ad Measurement

Monique Pintarelli Jul 7, 2022

Being able to measure the effectiveness of online advertising beyond digital metrics is something the industry has been battling with since its…

Video

Digital Streaming Platforms Win Out In Major Sports Ad Experiences, IAS Research Finds

AIT News Desk May 4, 2022

90% of U.S. Streaming Consumers Prefer Streaming Over Traditional TV Integral Ad Science, a global leader in digital media quality, released new…

Native and Programmatic Advertising

Browsi Rolls Out New Console, Granting Publishers Long-Awaited, End-to-End Control of the Entire Ad…

AIT News Desk Apr 8, 2022

A first-of-its-kind console to manage the entire ad experience in one place, increasing revenue and improving UX. Leading AI-driven SaaS company …

Native and Programmatic Advertising

Viant And Adweek Survey Reveals Consumer Advertising Sentiment

AIT News Desk Dec 3, 2021

Viant Technology Inc. a leading people-based advertising software company, and Adweek, the leading source of news and insight serving the brand…

Martech

Leveraging Underutilized Aspects of Playable Ads

Jeff Sue Dec 1, 2021

The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new…

Native and Programmatic Advertising

Transmit Announces Inclusion in Inaugural CTV Creative Best Practices Guide by the IAB

AIT News Desk Aug 5, 2021

Transmit Is the First to Offer Picture-in-Picture Ads Across All OTT Platforms Transmit, the leading streaming media ad platform, announced their…

Mobile

Aarki Expands Presence in APAC With a New Office in Vietnam, New Hires and a Localized Website

AIT News Desk May 8, 2020

Aarki, a leading AI-enabled mobile marketing platform, announced it is expanding operations in APAC, growing its teams within existing locations and…