Browsing Tag

ad experiences

Brands Are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good, New YouGov Survey Finds

AIT News Desk Nov 16, 2023

YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands More than…

Technology

Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization…

AIT News Desk Jul 28, 2023

Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…

Mobile

Wish Continues to Bolster Senior Leadership Team With Appointment of Chief Product Officer

AIT News Desk Aug 2, 2021

Industry Veteran, Tarun Jain, Brings a Wealth of Product Development and Strategy Experience to Wish ContextLogic Inc., one of the world’s…

Native and Programmatic Advertising

Adnami Signs Agreement With Matterkind to Deliver High-Impact Formats Programmatically Across Nordic…

AIT News Desk Mar 18, 2021

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the…