Native and Programmatic Advertising GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual… AIT Staff Writer Oct 6, 2022 Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform,…
Native and Programmatic Advertising SAP Boosts Brand Awareness and Consideration Using GumGum’s High Impact Ad Formats and the… AIT News Desk Sep 6, 2022 GumGum and OMD Hamburg have announced a successful campaign partnership with SAP – a Germany-based multinational software company – in which the…
Native and Programmatic Advertising Cavai Tests Innovative New Approach for the Home Office’s ‘ParentWise’ Pilot Campaign AIT Staff Writer May 17, 2022 Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates Cavai, the leading conversational…