Native and Programmatic Advertising VeraViews Welcomes Hoopla Digital as a Demand Partner AIT Staff Writer Jan 26, 2023 VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced that it had…
Technology Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms… AIT News Desk Dec 19, 2022 An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures…
Technology Predictions Series 2022: AiThority Interview with Ian Moss, Member, UK Stop Ad Funded Crime (UKSAFC) Sudipto Ghosh Dec 15, 2022 Ian Moss, regulation, government affairs and policy specialist and a member of UK Stop Ad Funded Crime (UKSAFC) initiative, discusses the birth of a…
Technology UK Stop Ad Funded Crime (UKSAFC) Set Up to Tackle Online Fraud AIT Staff Writer Dec 1, 2022 UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle…
Native and Programmatic Advertising AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics AIT Staff Writer Nov 29, 2022 Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in…
Native and Programmatic Advertising Escalated.io Launches Blocking Tags to Securely Wrap Creatives, Ad Assets AIT News Desk Aug 9, 2021 Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…
Native and Programmatic Advertising Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud AIT News Desk Apr 27, 2021 Escalated.io has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop,…
Native and Programmatic Advertising Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows AIT News Desk Apr 23, 2021 H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels…
Machine Learning Scalarr Secures $7.5 Million Series a to Fight Rising Ad Fraud AIT News Desk Feb 11, 2021 Scalarr continues the fight against mobile ad fraud, implementing machine learning for detection The firm saved its customers over $22million…
Blockchain Vidy Expands Decentralized Video Ad Network AIT News Desk Dec 29, 2020 Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy’s Founder and…