In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 ... Read More »
Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that ... Read More »
To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who ... Read More »
Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflate ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A ... Read More »
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, personalization became more of a science than an art, enabling ... Read More »
Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads. This year alone, fraudulent advertising is expected to cost businesses $23 billion, money that’s essentially wasted on bots and fraudsters. Unfortunately, fraud has become such a pervasive problem that many ... Read More »
Ad Tech Firm Unveils Ambitious Plans to Tackle AD Fraud in an End-To-End Platform with Blockchain at Its Core AdsDax, an advertising technology provider, has revealed more details about their live platform which, they believe, can solve some of the massive challenges currently presented by fraud and attribution within the ... Read More »
Trust in Ad-Supported Internet is Eroding Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. While advertisers continue to demand transparency of their partners downstream — even going so far as to hold budgets hostage — consumers, who have ... Read More »
