Native and Programmatic Advertising Escalated.io Launches Blocking Tags to Securely Wrap Creatives, Ad Assets AIT News Desk Aug 9, 2021 Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…
Native and Programmatic Advertising Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud AIT News Desk Apr 27, 2021 Escalated.io has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop,…
Native and Programmatic Advertising Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows AIT News Desk Apr 23, 2021 H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels…
Machine Learning Scalarr Secures $7.5 Million Series a to Fight Rising Ad Fraud AIT News Desk Feb 11, 2021 Scalarr continues the fight against mobile ad fraud, implementing machine learning for detection The firm saved its customers over $22million…
Blockchain Vidy Expands Decentralized Video Ad Network AIT News Desk Dec 29, 2020 Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy’s Founder and…
Security Kubient’s KAI Identifies SynthNet Ad Fraud AIT News Desk Dec 3, 2020 Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and…
Martech New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing… AIT News Desk Nov 19, 2020 Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly…
Analytics Study: Key Challenges for Digital Publishers AIT News Desk Nov 16, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the results of a new study examining…
Analytics DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad… AIT News Desk Oct 19, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo!…
Native and Programmatic Advertising Kubient Discovers New “Weasel” Injection Ad Fraud Scheme AIT News Desk Oct 14, 2020 Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and…