Guest Authors Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection Paul Brebner Sep 16, 2019 Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflate ad statistics. Such…
Guest Authors From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech Max Kantelia Sep 4, 2019 The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following…
Guest Authors Combatting Ad Fraud Requires Smart People, Not Just Smart Tech Mike Seiman Aug 26, 2019 Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads.…
Blockchain How AdsDax Is Leveraging Blockchain in a Bid to Defeat AD Fraud AIT News Desk Jun 25, 2019 Ad Tech Firm Unveils Ambitious Plans to Tackle AD Fraud in an End-To-End Platform with Blockchain at Its Core AdsDax, an advertising technology…
Guest Authors Jumpstart 2019: Analyzing Fake News, Ad Fraud, Data Privacy and More Dan Slivjanovski Jan 8, 2019 Trust in Ad-Supported Internet is Eroding Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an…