Native and Programmatic Advertising Nielsen Strengthens Market Leading Position in TV Attribution and Ad Intelligence With Acquisition… AIT News Desk Jul 8, 2021 Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in …
Analytics AdImpact Expands Data Analytics Capabilities and Bolsters Leadership AIT News Desk May 26, 2021 Rising marketplace adoption of Connected TV, OTT and overall advertising data, along with dramatically increased election advertising accelerate the…