Ad Targeting

What is The News About? Spotify's initial foray into artificial intelligence was the launch of its AI DJ service, which provides users with curated…

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…

Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its Aperture Platform on…

The death of the third-party cookie. The" cookiepocalypse." The cookie has crumbled. It’s the hottest of the hot topics right now: the big move by…

Marketing Leaders Should Take Immediate Steps to Come to Terms with Consent-Based Advertising As third-party cookie data – which fueled two…

The partnership allows marketers to reward consumers for engaging with advertisements while ensuring the verification of users and eliminating…

Advertisers can use Vevo’s Moods to seamlessly align their creative with music videos that convey certain moods, such as fun, heartfelt, impassioned…

Empowers Political Marketers to Reach Voter Audience Segments Centro, a global provider of advertising technology, announced an integration with Deep…

New Proprietary Mechanism Helps App Developers Understand User Behavior for Ad Targeting Bigabid, a second-generation optimized DSP that helps app…

Winding Down Over The Next Six Months, The Company Says, Will Help Improve People’s Privacy On Facebook In a statement released by the company,…