Native and Programmatic Advertising GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation AIT News Desk Jul 13, 2021 Verity, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media…
Native and Programmatic Advertising India’s First Independent DSP, MediaMath And Airtel Announce Ad Tech partnership AIT News Desk Jun 30, 2021 The collaboration aims to further strengthen the Indian digital advertising market by leveraging Airtel Ads’ quality inventory and MediaMath’s…
Native and Programmatic Advertising Mediavine’s Ad Technology Enables Passing All Three Core Web Vitals at Google’s Launch AIT News Desk Jun 18, 2021 1,500+ Publishers Meet Google's Page Experience Criteria While Running a Full Suite of Ads Mediavine, the largest exclusive full-service ad…
Native and Programmatic Advertising Choozle Secures $15 Million in Series C Funding From Boathouse Capital AIT News Desk May 13, 2021 Denver Ad-Tech Company Prepares for High Growth with Additional Funding Choozle, a self-service programmatic ad platform, announced a $15 million…
Native and Programmatic Advertising Mediavine Launch of Native Ads Generates More Than Four Times the User Engagement AIT News Desk Mar 24, 2021 Conversion From Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management…
Native and Programmatic Advertising Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform AIT News Desk Mar 22, 2021 Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the…
Native and Programmatic Advertising Operative Acquires Ad Tech Company STAQ AIT News Desk Mar 18, 2021 Operative Doubles Down on Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition…
Native and Programmatic Advertising Amobee Partners With InfoSum to Power Win-Win Alternative Identity Solutions for Advertisers and… AIT News Desk Mar 17, 2021 Scalable, Cross-Screen Advertising Options Meet Decentralized Customer Data Ecosystem Tools to Guard Against Third-Party Cookie Deprecation…
Native and Programmatic Advertising When CTV Supply Outstrips Demand: How to Thrive in a Competitive Market? Daniel Elad Mar 11, 2021 Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear…
Native and Programmatic Advertising Amobee Bolsters Executive Team With Duo of Industry Titans: Adds Tim Spengler as General Manager of… AIT News Desk Mar 4, 2021 Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry…