Business Intelligence Making Attention Actionable: How Marketers Should Harness the Power of Attention Khurrum Malik Apr 14, 2023 Attention is a complex topic in digital advertising. Throughout the past year, a vague concept of attention has quickly skyrocketed to the forefront…
Native and Programmatic Advertising Adverty’s Multi-Patented and Industry-Leading In-Game Viewability Technology BrainImpression Now… AIT Staff Writer Jul 5, 2022 Leading in-game advertising specialist Adverty AB (publ), announced a collaboration with Oracle Moat to provide enhanced measurement and verification…