Cloud PubMatic Executive Peter Barry Promoted To Global Role Of VP Addressability AIT News Desk Dec 3, 2021 Barry to relocate to New York to lead PubMatic’s audience data business PubMatic, a sell-side platform that delivers superior outcomes for digital…
Native and Programmatic Advertising Audience Is Coming To CTV, Brands and Publishers Can Benefit Andrew Hoeberichts Sep 23, 2021 The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…