Browsing Tag

Adelaide

Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV

AIT News Desk Feb 2, 2024

The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to…

Technology

Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization…

AIT News Desk Jul 28, 2023

Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…

Technology

Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

Business Wire Jun 14, 2023

Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…

Machine Learning

A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with…

AIT News Desk Apr 10, 2023

Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced…

Customer Experience

DISQO Selected to Enhance Adelaide’s Attention Metric, Enabling Brands to More Accurately Measure…

AIT News Desk Jun 28, 2022

Customer experience (CX) platform DISQO announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by…