Native and Programmatic Advertising When CTV Supply Outstrips Demand: How to Thrive in a Competitive Market? Daniel Elad Mar 11, 2021 Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear…
Native and Programmatic Advertising ads.txt and app-ads.txt Now Available for Connected TV and Over-the-Top Inventory AIT News Desk Dec 16, 2020 IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address…