Machine Learning Why Responsible AI Principles Matter for Advertisers Brett Cella Oct 1, 2024 Imagine a world where every ad you see perfectly aligns with your needs, preferences, and even your current mood. It sounds like a dream come true,…
Native and Programmatic Advertising Instreamatic Announces New Opportunities for Brands to Access Professional Union Talent for Highly… AIT News Desk Jun 5, 2024 Florida-based AI adtech company Instreamatic announced that brands will now be able to engage SAG-AFTRA performers for contextual audio ads created…
Native and Programmatic Advertising Shopsense AI Partners with Magnite to Launch Retail Programmatic Advertising AIT Staff Writer May 22, 2024 Shopsense AI and adtech solutions provider Magnite have joined hands to launch programmatic advertising across Shopsense's existing retail media…
Machine Learning How AI and Machine Learning Could Benefit the Video Streaming Industry Reggie Jerath Feb 10, 2024 The way we consume material has changed as a result of streaming services being a necessary part of our everyday lives. However there are several…
Technology Mourning The Third-party Cookie: Five Stages Of Grief Michael Lamb Jan 22, 2024 In the mid-1990s, third-party cookies became a popular tool among digital marketers. Although originally designed to recognize a user returning to a…
Gaming AI in Gaming Predictions for 2024: Featuring Industry Experts from AppLovin, Adjust and Wurl Sudipto Ghosh Dec 26, 2023 The use of AI in gaming is not a new development. For a few years now, the global gaming industry has been using AI tools to create exhilarating…
Technology VCIG Signs Letter Of Intent To Acquire AI Enhanced-Augmented Reality Gamification Marketing Platform… GlobeNewswire Nov 22, 2023 VCI Global Limited announced that it has signed an agreement with Playstack Limited (“Playstack”), a games developer and publisher based in the UK,…
Technology Hero Media Partners With AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic… PRNewswire Nov 16, 2023 Hero One, powered by AdTheorent, enables advertisers to leverage the power of AI and Machine Learning to reach and engage diverse audiences at scale…
Machine Learning How AI Black Box Models Are Impacting Advertising Returns Mathew Ratty Sep 28, 2023 For decades now, AI technologies have played an increasingly critical role in the evolution of advertising. In recent years, AI’s ability to…
Technology ShowSeeker Introduces Industry’s First Fully Tested Cloud-Based Order Management System, Pilot Business Wire Aug 2, 2023 In One Year AdTech SaaS Company Generated More Than 385,000 Client Proposals, Winning Nearly 327,000 Orders Worth Over $2.6 Billion ShowSeeker,…