adtech insights

Last week, we spoke to advertising technology (ad tech) experts on the new-age AI-led strategies for display and programmatic advertising. Advertisers…

The retail and out-of-home landscape is being molded by digital signage. The long-standing electronic boards that have shone over Piccadilly Circus…

The term ‘Web3’ has been in existence since 2014 when Gavin Wood, the famous computer scientist who helped create Ethereum, coined it. For years it…

Google recently announced a delay in the deprecation of cookies, but marketers are well aware deprication has already begun. Apple’s Safari and…

With reports that Ford had been forced to pay over $19 million in reparations due to false advertising claims earlier this year, ethical advertising…

Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

At the latest IAPP Global Privacy Summit, Apple CEO Tim Cook addressed the deep concerns about privacy and “data-hungry companies”, saying these…

The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…