adtech insights

A new report has found consumers remain online post-pandemic as older generations get in on the action while e-movie and online TV subscription…

The publisher ad server has gone through multiple evolutions since it first arrived in 1995. Originally acting as a storage and delivery mechanism for…

Leading adtech firm GumGum has officially retired the name "JustPremium" from its inventory. JustPremium's retirement will allow GumGum to focus on…

Hi Ross, please tell us about your journey in technology. What inspired you to start at Cardlytics? I started my career in Australia in digital…

The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…

Vietnamese Publishers Able to Compete With Global Giants Thanks to New Advertising Tools From Adnami

Content in English has dominated the entertainment industry for decades. But as technology advances globalization, content creators will have to start…

The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new…

Attention is the media commodity on everyone’s lips, but if it is to mean anything to brands, now is the time to move from being attention spectators…

With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…