adtech insights

Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…

In recent years the Connected TV streaming industry has exploded, with 62% of U.S. adults subscribing to at least one service. Many providers in the…

In the last couple of decades, digital media has seen a massive revolution. The rise of connected TV (CTV) is one of the advancements witnessed in…

Last year the world searched "why" more than ever. It’s human nature to want to understand context, particularly when faced with uncertainty and…

The growth of connected TV or CTV (household usage up 16% in the U.S. last year and poised for more expansion in 2021) has been a boon to media…

Artificial Intelligence (AI) has been creating quite a stir across all industries, including the Connected TV (CTV) realm. In fact, it has already…

When it comes to advertising, it’s no secret that relevancy drives results. Hyper-localization is a key component of relevant brand experiences and…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…

Nearly half of all online advertising spend is wasted, a recent study suggests, because they aren’t reaching the intended audience. Regardless of the…

2020 was a rough year for out-of-home media. Granted, it was a rough year for just about everything, and everyone. As a pandemic took hold of our…