Analytics In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements, Says IAS AIT Staff Writer Nov 23, 2022 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…
Native and Programmatic Advertising Going Beyond FLoC: Verizon Media Launches Next-Gen Solutions, The Future of ID-Less Advertising Sudipto Ghosh Apr 14, 2021 Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…
Native and Programmatic Advertising COVID-19: Redesigning the NewFronts for Flexibility and Streaming AIT News Desk Mar 12, 2020 With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to…
Native and Programmatic Advertising David Cohen is New President of The Interactive Advertising Bureau (IAB) AIT Staff Writer Mar 10, 2020 David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire…