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adtech News

Native and Programmatic Advertising

Going Beyond FLoC: Verizon Media Launches Next-Gen Solutions, The Future of ID-Less Advertising

Sudipto Ghosh Apr 14, 2021

Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…

Native and Programmatic Advertising

COVID-19: Redesigning the NewFronts for Flexibility and Streaming

AIT News Desk Mar 12, 2020

With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to…

Native and Programmatic Advertising

David Cohen is New President of The Interactive Advertising Bureau (IAB)

AIT Staff Writer Mar 10, 2020

David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire…