adtech trends

77% of marketers prioritizing mobile, 71% social media Ad fraud is a key concern across mobile (78%) and social media (86%) environments Third-party…

According to content testing and analysis by Unruly, Coca-Cola’s advert “Chimney | Real Magic”; Disney’s heartwarming short “The Stepdad”; and Ikea’s…

The future of TV Advertising is now, privacy is at the forefront, says Aimee Irwin, a senior marketing leader  For years, at the cornerstone of…

There’s certainly no shortage of platform options in the digital ad space, and it seems as each new one emerges, brands immediately flock, hoping to…

Adshares.net arrests the negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix…

Leading advertising technology and data analytics company, Nielsen has unveiled a new brand campaign to reveal its role and purpose of redefining the…

Ads Related to Pharmaceutical and Drug Product Perform Poorly on Malvertising & Ad Quality Index

Just like a century ago, we may now be on the verge of witnessing the new Roaring ‘20s in Digital Marketing, when (fingers crossed) the pandemic is…

Advertising trends are all set to get a massive push toward interest-based targeting. In the latest Google update, the company was found to be testing…

Removal of third-party cookies can come to badly haunt marketers in 2022. According to the latest report published by Adform, a large number of brands…