adtech trends

Google has initiated the first phase of its third-party cookie deprecation process. It means marketers should now come to terms with the changing…

The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…

As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…

The digital advertising industry has found itself facing challenges over the past two to three years. As a result of the depreciation of third-party…

Being able to measure the effectiveness of online advertising beyond digital metrics is something the industry has been battling with since its…

Advertising budgets are slowly normalizing as they were in the pre-COVID times. As per senior advertising leaders, the campaign budgets in the next…

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the…

77% of marketers prioritizing mobile, 71% social media Ad fraud is a key concern across mobile (78%) and social media (86%) environments Third-party…

According to content testing and analysis by Unruly, Coca-Cola’s advert “Chimney | Real Magic”; Disney’s heartwarming short “The Stepdad”; and Ikea’s…

The future of TV Advertising is now, privacy is at the forefront, says Aimee Irwin, a senior marketing leader  For years, at the cornerstone of…