adtech

Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to…

Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems…

When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…

Recommendations are obviously not a new concept. We wanted to go beyond that and solve these deeper issues. IBM Watson Media's Video Recommendations…

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far…

Increased investment in audience targeting and AI delivers smarter, personalized, and more effective customer engagement for clients Deloitte…

Recently, MediaLink Foundation, the first blockchain based platform which is aiming at omnimedia content verification and distribution, has…

S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M…