Technology The Future of Digital Measurement: Extrapolate and Locate Aaron McKee Aug 3, 2021 Google recently announced a two-year delay to the final withdrawal of third-party cookies from its Chrome browser. However, it would be a mistake for…
Native and Programmatic Advertising Why Are Content Categories on Streaming Devices Expanding at Lightning Speed? Nick Platonenko Jul 26, 2021 Over the past year, content publishers have changed how they promote their content, and given the longevity of the COVID-19 pandemic, which continues…
AIT Featured Posts Permutive Expands into Audience Platform to Provide Privacy-Safe Infrastructure structure for… Sudipto Ghosh Jul 15, 2021 Permutive Now Connects Publishers and Advertisers With a Privacy-Safe Infrastructure for Digital Advertising within its DMP
Martech AiThority Interview with Ingrid Burton, CMO at Quantcast Sudipto Ghosh Jul 14, 2021 Hi, Ingrid, please tell us about your role and the team / technology you handle at Quantcast. How did you get here? As CMO of Quantcast, I lead a…
Native and Programmatic Advertising How Advertisers Can Engage In-Game Audiences and Compete With a ‘Cup of Tea’ Kristan Rivers Jun 29, 2021 I’ll start with full disclosure: I’m an American. Based in the UK. This essentially means I have had to happily accept the Brits’ obsession with the…
Native and Programmatic Advertising MDC Partners Achieves TAG Certified Against Fraud Seal From Trustworthy Accountability Group AIT News Desk Jun 28, 2021 Trustworthy Accountability Group Recognizes MDC Partners for Adopting Rigorous Standards to Combat Fraudulent Traffic Across the Digital Advertising…
Martech Introducing Google Ads Creative Studio, a Unified Home for Google’s Creative Advertising Tools Sudipto Ghosh Jun 22, 2021 Advertising technology leader Google has introduced Google Ads Creative Studio to unify its adtech solutions offering. Ads Creative Studio is a…
Native and Programmatic Advertising New DISQO Research: Contaminated Data in Siloed Campaign Measurement Threatens Brand ROI AIT News Desk Jun 17, 2021 DISQO’s cookieless, fully-permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of…
Native and Programmatic Advertising AiThority Interview with Anthony Capano, MD North America at Rakuten Advertising Sudipto Ghosh Jun 10, 2021 Please tell us about your current role and the team / technology you handle in the company. My role as North America Managing Director will focus…
Native and Programmatic Advertising Azerion and Anzu Partner to Make Blended in-Game Advertising Programmatically Available to… AIT News Desk Jun 7, 2021 Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and…