Native and Programmatic Advertising NextPlay Technologies Appoints Award-Winning Digital Media Executive, Andrew Greaves, as Chief… AIT News Desk Aug 30, 2021 NextPlay Technologies, Inc., a technology solutions company and digital business ecosystem for digital advertisers, consumers, video gamers and…
Martech Bench Debuts New Marketing Intelligence Platform in APAC to Rapidly Connect Ad Platforms and Scale… AIT News Desk Aug 25, 2021 Targeting Brands and Agencies, SaaS Product Bench Connect Was Designed to Address Ad ‘Murkiness’ and Media Inefficiencies That Have Plagued the…
Martech Epsilon Appoints Leader for Market Expansion in Middle East & Africa AIT News Desk Aug 21, 2021 Saira Mehdi Joins Team to Ramp-Up New Business and Product Growth in the region Epsilon, a global leader in outcome-based marketing,…
Native and Programmatic Advertising Kubient Pre-Bid Ad Fraud Tool Kai Reveals CTV as Top Platform Attracting Ad Fraud in First Half of… AIT News Desk Aug 13, 2021 According to Data From the Adtech Company, Ad Fraud Decreased Across All Key Platforms in Q2, When Compared to Q1 Kubient, the cloud…
Native and Programmatic Advertising CTV Impressions Remain Consistent in Q2 2021 Video Benchmarks Report From Extreme Reach AIT News Desk Aug 12, 2021 Mobile Web and Mobile App See Small Gains as Percent of Overall Impressions MIX Extreme Reach (ER), the global advertising, analytics and…
Native and Programmatic Advertising Matterkind Singapore Uses IAS’s Context Control to Successfully Drive Demand for an International… AIT News Desk Aug 5, 2021 Integral Ad Science, a global leader in digital media quality, and Matterkind Singapore, IPG's addressable activation partner, announced a case study…
Native and Programmatic Advertising BLKBOX.ai launches Intelligent Media Buying Platform, Enabling Companies to Scale Profitably AIT News Desk Aug 4, 2021 $378B spent on digital ad spend every year, BLKBOX has set out to disrupt the way advertisers and agencies buy and manage digital media as spend…
Technology The Future of Digital Measurement: Extrapolate and Locate Aaron McKee Aug 3, 2021 Google recently announced a two-year delay to the final withdrawal of third-party cookies from its Chrome browser. However, it would be a mistake for…
Native and Programmatic Advertising Why Are Content Categories on Streaming Devices Expanding at Lightning Speed? Nick Platonenko Jul 26, 2021 Over the past year, content publishers have changed how they promote their content, and given the longevity of the COVID-19 pandemic, which continues…
AIT Featured Posts Permutive Expands into Audience Platform to Provide Privacy-Safe Infrastructure structure for… Sudipto Ghosh Jul 15, 2021 Permutive Now Connects Publishers and Advertisers With a Privacy-Safe Infrastructure for Digital Advertising within its DMP