Technology The Future of Digital Measurement: Extrapolate and Locate Aaron McKee Aug 3, 2021 Google recently announced a two-year delay to the final withdrawal of third-party cookies from its Chrome browser. However, it would be a mistake for…
Native and Programmatic Advertising MediaMath to Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting AIT News Desk Apr 12, 2021 Tru Optik, a TransUnion company, announced a partnership with MediaMath, an acclaimed independent DSP for the world's leading brands and agencies,…