Technology TV Measurement Will Never Be What You Think It Needs to Be – and That’s Okay Tom Wolfe Dec 5, 2022 Advertisers have never had more ways to scale, optimize, and connect with consumers through television. Broadcast and cable TV – referred to as linear…
Analytics IpLContent Technologies Make Online Brand Building Easier and Cheaper AIT News Desk Apr 6, 2020 Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of…
Guest Authors 10 Best Ways to Improve the Guest Experience For Your Business Chanakya Kyatham Oct 3, 2019 The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a…