Machine Learning Why Responsible AI Principles Matter for Advertisers Brett Cella Oct 1, 2024 Imagine a world where every ad you see perfectly aligns with your needs, preferences, and even your current mood. It sounds like a dream come true,…
Technology Expert Reveals How to Avoid Getting Scammed on TikTok Shop, Amid Concerns About Fraudulent Sellers AIT News Desk Jan 22, 2024 An expert has revealed how consumers can identify fraudulent practices on TikTok shop to protect themselves against potential scams TikTok has…
Machine Learning Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook… PRNewswire Oct 10, 2023 Advanced AI Solution Offers Enhanced Controls, Transparency, and Reporting across Reels for Brands Zefr, the leader in brand safety and suitability…
Technology Roku and FreeWheel Announce Strategic Partnership to Bring Roku’s Leading Ad Tech to FreeWheel… Business Wire Jul 13, 2023 The collaboration fuels greater interoperability, automation, quality and results for publishers. Roku, the No. 1 TV streaming platform in the…
Technology EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns Business Wire Jun 14, 2023 New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20% EDO, the TV outcomes…
Technology Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide Business Wire Jun 14, 2023 Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Native and Programmatic Advertising Connatix Becomes Google Certified Publishing Partner PR Newswire May 10, 2023 Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google Certified Publishing…
Technology GroupM Nexus Makes Advanced Digital Out-of-home Capabilities Available To Advertisers In Singapore AIT News Desk Apr 21, 2023 Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns in driving strong business…
Technology AdTheorent to Participate in Fireside Chat with Water Tower Research GlobeNewswire Mar 13, 2023 AdTheorent Holding Company, a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to…
Machine Learning Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers PR Newswire Mar 3, 2023 Veritone,creator of aiWARE, and a leader in enterprise AI software and services,announced that Audacy, a leading multi-platform audio content and…