Technology Rave Supports Unified ID 2.0 in New Partnership with The Trade Desk AIT News Desk Feb 6, 2023 Rave, a global leader in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for…
Machine Learning Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power… AIT News Desk Jan 17, 2023 Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola, a global leader in powering…
Technology Marin Software Announces its Amazon Ads Advanced Partner Status AIT News Desk Dec 12, 2022 Marin Software, one of the leading providers of digital marketing software for performance-driven advertisers and agencies, announced it achieved…
Machine Learning Guardforce AI Launches Innovative “AIoT” Robot Advertising Model for its Robot-as-a-Service Business AIT News Desk Nov 23, 2022 Launching a new mobile application on the Apple App Store Guardforce AI Co.,an integrated AI and Robot-as-a-Service (RaaS) provider, announced the…
Technology Click Fraud Detection Firm Polygraph Warns Online Advertisers About Fake Leads Scam AIT News Desk Nov 10, 2022 Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine Click fraud detection…
Technology Volta’s Consumer Study Reveals Climate Is Top of Mind for 55% of U.S. Consumers and Advertisers Must… AIT News Desk Nov 10, 2022 People interested in buying an EV are most concentrated in urban areas, regardless of state’s political leaning, highlighting the criticality of…
Technology TikTok & DoubleVerify Expand Their Partnership to Provide Post-campaign Brand Safety and… AIT News Desk Nov 4, 2022 DV now provides transparency into brand alignment with user-generated videos on TikTok DoubleVerify (“DV”), a leading software platform for…
Technology My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic… AIT News Desk Nov 1, 2022 The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless…
Security Polygraph: US Click Fraud Rate Decreased By 12% During “Golden Week” AIT News Desk Oct 21, 2022 Data suggests a significant number of click fraud websites may be operating from China Golden Week” is a week-long vacation in China, celebrated at…
Native and Programmatic Advertising 2023 Will Be Explosive for TikTok Advertising: Zaza Digital Makes the Move AIT News Desk Oct 20, 2022 Just as TikTok continues to outpace other social media networks in terms of growth and engagement, leading ad agencies are starting to pay attention.…