Analytics Connected, Effective and Authentic: A Marketing Playbook for 2023 Joshua Wilson Apr 12, 2023 The global advertising industry has hit a pivotal point in terms of transparency. From Meta Verified to the IAB UK’s Transparency FAQs, transparency…
Native and Programmatic Advertising One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months,… AIT News Desk May 23, 2022 Just 21% say the quality of data on the reach and effectiveness of advertising campaigns is excellent New research from Alfi , an AI enterprise SaaS…
Machine Learning Ad Fraud and Machine Learning: Maximizing ROI by Minimizing Invalid Traffic Luke Taylor Dec 18, 2021 Ad fraud is becoming increasingly complex to detect as every day goes by. The adaptation of processes to avoid detectability has become so…