Native and Programmatic Advertising Nickelytics Announces Strategic Investment from BDev Ventures AIT News Desk Sep 4, 2022 Nickelytics, a Techstars-backed B2B adtech startup that allows brands to launch hyperlocal out-of-home advertising campaigns, has announced a…
Native and Programmatic Advertising The Weather Channel Partners With Amobee And Openap To Deliver Data-driven Linear Advertising… AIT News Desk Aug 12, 2022 This solution will bring advanced television capabilities to linear advertisers and unlock the fullpotential of The Weather Channel's award-winning…
Native and Programmatic Advertising Spectrum Reach Integrates Streaming TV Advertising Into Ad Portal; Transforms Self-service Media… AIT News Desk Aug 5, 2022 New Ad Campaign Rolled-Out Across 88 Markets to Reinforce Ad Portal’s Do-It-Yourself Multiscreen Capabilities Spectrum Reach, the advertising sales…
Native and Programmatic Advertising SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising… AIT News Desk Jun 15, 2022 Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level SpringServe, the leading independent TV ad serving…
Native and Programmatic Advertising One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months,… AIT News Desk May 23, 2022 Just 21% say the quality of data on the reach and effectiveness of advertising campaigns is excellent New research from Alfi , an AI enterprise SaaS…
Native and Programmatic Advertising Society Mortgage Brings Marketing Automation to Loan Officers With Adwerx Enterprise AIT Staff Writer Apr 20, 2022 Firm automates brand advertising for every loan officer through Adwerx’s leading digital platform with proven ROI Society Mortgage, a mortgage lender…
Native and Programmatic Advertising GumGum Appoints Harmen Tjaarda as Managing Director for Four European Markets AIT News Desk Apr 19, 2022 The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising…
Native and Programmatic Advertising Netrush Brings on Global Marketing Veteran Shane Atchison as CEO AIT News Desk Feb 12, 2022 Former CEO of Wunderman Thompson North America leaves traditional advertising to lead ecommerce accelerator Shane Atchison has joined Netrush as…
Customer Experience Retina AI Brings Customer Lifetime Value Analytics To Google Ads AIT News Desk Feb 2, 2022 Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company announced an integration with Google Ads, allowing customers to…
Native and Programmatic Advertising Perion Launches SORT™, a Moonshot Privacy-First Solution that Proves Cookieless Technology Can… AIT News Desk Oct 20, 2021 Results overwhelmingly exceeded cookie performance; awarded with Neutronian’s Cookieless Certification, the proprietary, patent-pending technology is…