Technology IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta PR Newswire Feb 5, 2024 Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels Integral Ad Science, a leading…
Technology LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem Business Wire Oct 17, 2023 Publishers, marketers, and more will be able to leverage better post-signal connectivity LiveRamp the leading data collaboration platform, and…
Technology Equativ to Accelerate Global Evolution with New Additions to Executive Team AIT News Desk Oct 2, 2023 Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger…
Technology Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate in New Round AIT Staff Writer Apr 18, 2023 New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base…
Technology Optable Expands Flash Node Capabilities Allowing Customers to Match and Activate With Advertisers AIT News Desk Jan 20, 2023 Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, announced it has…
Technology AdInMo Expands In-game Commercial Team AIT News Desk Jan 10, 2023 AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global…
Technology AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign AIT News Desk Dec 23, 2022 AdTechCares a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem has partnered with…
SaaS Optable Integrates with The Trade Desk to Securely Transact Unified ID 2.0 AIT News Desk Sep 30, 2022 Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, has announced a…
SaaS Optable Opens The Door To Frictionless Data Collaboration With Integration Of netID AIT News Desk Sep 15, 2022 The SaaS data collaboration platform’s announcement means that clients in Germany, Austria and beyond will be able to make netID part of their private…
Native and Programmatic Advertising Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets AIT News Desk Jul 5, 2022 Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…