SaaS Optable Announces New Data Clean Room Capabilities AIT Staff Writer May 24, 2022 Flash Nodes Enables Frictionless Collaboration, Allowing Optable Customers to Easily create data clean rooms with their partners Optable, a SaaS data…
Security Optable Enables Cookieless Activation For Publishers AIT News Desk Nov 15, 2021 SaaS data connectivity platform Optable offers privacy-conscious solutions for anonymous and authenticated traffic to provide a better experience for…
Native and Programmatic Advertising Snowflake Launches Media Data Cloud For Data Collaboration In Media And Advertising Ecosystem AIT News Desk Oct 19, 2021 Media Data Cloud enables businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation,…
Native and Programmatic Advertising IAB Tech Lab Aims to Increase Transparency Across Entire Advertising Supply Chain For New ID Usage AIT News Desk Oct 14, 2021 As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID…
Martech InMobi Appoints Todd Rose Senior Vice President, Global Business Development AIT News Desk Aug 18, 2021 InMobi, a leading provider of marketing and monetization technologies reaching consumers around the globe, announced the appointment of distinguished…
SaaS Optable to Power Secure Data Collaboration for Sharethrough Customers AIT News Desk Jul 21, 2021 New alliance to help publishers establish first-party data strategies ahead of the erosion of global identifiers Optable, a SaaS data connectivity…
Native and Programmatic Advertising Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer AIT News Desk Jul 21, 2021 IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald…
Guest Authors A New Decade Dawns – The Shaping of the Advertising Ecosystem Michael Korsunsky Jan 20, 2020 If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and…