advertising measurement

With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu,…

VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…

The discussion around technology replacement for third-party cookies has so far largely been centered around tracking and targeting. But a key element…

Customer experience (CX) platform DISQO announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by…

MarketCast announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising…

Consumer insights platform DISQO announced the appointment of Yannis Pavlidis as Vice President, Data Science and Analytics, reporting to Drew…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of John Tinker as Vice…