Technology Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation AIT News Desk Feb 2, 2023 Trellis announced that they are deploying their AI through the Walmart Connect API to automate key components of the Walmart advertising platform. As…
Technology New Study Reveals the Valuation Multiplier Formula for Online Sellers AIT News Desk Dec 22, 2022 Quartile, the world's largest e-commerce cross-channel advertising platform, recently conducted research to understand the key variables on business…
Technology IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance AIT News Desk Dec 15, 2022 Integral Ad Science, a global leader in digital media quality, announced a first-to-market partnership with Gadsme, a premium in-game advertising…
Martech Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and… AIT News Desk Sep 16, 2022 Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and…
Native and Programmatic Advertising Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role AIT News Desk Sep 6, 2022 Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner…
Analytics LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for… AIT News Desk Jun 22, 2022 Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced a multi-year deal with LG Ads Solutions, the connected…
Machine Learning Browsi to Launch Within Magnite’s Demand Manager Control Center AIT News Desk Jun 13, 2022 Early test results show 41% increase in viewability, 33% increase in impressions, 25% increase in RPM, 20% decrease in CLS scores Leading AI…
SaaS Advertising Platform, Amobee, Relaunches Market-Leading Campaign Intelligence Engine: Datamine AIT News Desk Jun 2, 2022 Amobee, the advertising platform for optimized cross-screen performance, announced the relaunch of its market-leading campaign intelligence engine…
Native and Programmatic Advertising Global Appoints Mia Mulch As Programmatic And Data Director For DAX AIT News Desk Apr 5, 2022 Global, the Media & Entertainment group, has announced Mia Mulch as its new Programmatic and Data Director for DAX, the company’s market leading,…
Native and Programmatic Advertising MGID Acquires Italy’s Metup Native S.r.l. to Strengthen Native Advertising Offerings AIT News Desk Mar 30, 2022 MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network…