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Browsing Tag

Advertising Sales Division

Native and Programmatic Advertising

New Research Illustrates the Impact of Using Streaming Ads in Combination with Linear TV Ads to…

AIT News Desk Sep 17, 2021

Effectv’s New TV Viewership Report analyzes 20,000 cross-platform advertising campaigns to reveal that 57% of streaming reach is incremental to linear…

Native and Programmatic Advertising

BBTV Strengthens Advertising Sales Division With Martin Cass

AIT News Desk Jul 23, 2021

BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, has engaged Martin Cass as a…