Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles ... Read More »
SundaySky is now integrated with Adobe Experience Platform to seamlessly deliver video-powered experiences across ever-changing customer journeys SundaySky, the leading platform for video-powered experiences, announced a new integration with Adobe Experience Platform to address the growing demand for the new dynamics of digital experiences transforming consumer engagement at key moments ... Read More »
Joveo, the global leader in programmatic recruitment advertising technology, announced today that it has been selected by TalentCulture as one of its 2020 HR Tech award winners. Recommended AI News: Amava Launches “Amava Learns” to Deliver Purpose and Connection Through Continuing Education Opportunities TalentCulture is a leading media outlet and marketing ... Read More »
Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition ... Read More »
New Whitepaper Details Current State of TV Advertising and How Marketers Can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, released its “TV’s Role in an Omnichannel World” whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing ... Read More »
With $396 Million in Total Funding, StackPath and Its Strategic Investors Aim to Define and Accelerate the Emergence of “Edge” StackPath, LLC, the emerging leader in edge computing, announced that Juniper Networks, Inc. and Cox Communications Inc. have led a Series B round of equity financing for the company. This brings the ... Read More »
Pepsico in Thailand First to Launch Campaign, Accessing Premium Tiktok Inventory via the Trade Desk Platform The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory ... Read More »
BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she ... Read More »
AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each AD Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers’ mobile websites, announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in ... Read More »
MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez: Seasoned Finance & Media Executive Joins from Penguin Random House Adtech leader and MarTech RADAR 2019 listed-company, MediaMath announced that Milena Alberti-Perez has joined the company as Chief Financial Officer. Alberti-Perez joined MediaMath on 21 January and will be based in New York reporting to the president, Konrad Gerszke. Milena ... Read More »
