Native and Programmatic Advertising OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer AIT News Desk Sep 10, 2020 Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial…
Analytics Sigmoid Partners With OpenX on Data Analytics Transformation AIT News Desk Sep 4, 2020 Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX – the world’s largest independent …
Native and Programmatic Advertising Monica Fitzsimmons Joins Vidoomy as VP-Multicultural Sales in USA AIT News Desk Sep 3, 2020 Vidoomy reinforces its expansion in USA with the arrival of Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of…
Blockchain MadNetwork Outlines Mission to Solve the Billion Dollar Data Dilemmas of Modern Media AIT News Desk Aug 31, 2020 MadNetwork, a custom blockchain purpose-built for enterprise applications with early adoption in the advertising technology space, announced additions…
Native and Programmatic Advertising Peerlogix Expands its OTT Data-As-A-Service Offerings AIT News Desk Aug 27, 2020 Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT …
Native and Programmatic Advertising Digitalkites Partners With Lifesight to Bring Location Intelligence & Offline Store Attribution… AIT News Desk Aug 21, 2020 Digitalkites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world…
Native and Programmatic Advertising OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes AIT News Desk Aug 21, 2020 OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration…
Native and Programmatic Advertising Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by… AIT News Desk Aug 19, 2020 In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths…
Native and Programmatic Advertising Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification AIT News Desk Aug 19, 2020 Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced Todd Parsons‘ appointment…
Programming Languages Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a… AIT News Desk Aug 13, 2020 94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and…