Native and Programmatic Advertising Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery AIT News Desk May 5, 2020 Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its…
Optimization Viant Analysis Provides Insights Into TV’s Role in an Omnichannel, COVID-19 World AIT News Desk Apr 14, 2020 New Whitepaper Details Current State of TV Advertising and How Marketers Can Optimize Advertising to Reach Audiences Viant, a people-based…
Native and Programmatic Advertising The Trade Desk appoints Philippa Snare for Senior EMEA role AIT News Desk Mar 31, 2020 Global advertising technology leader, The Trade Desk, announced the appointment of Philippa Snare as Senior Vice President, EMEA. Based in The Trade…
Hot Startups StackPath Edge Computing Platform Receives Investment From Juniper Networks & Cox… AIT News Desk Mar 23, 2020 With $396 Million in Total Funding, StackPath and Its Strategic Investors Aim to Define and Accelerate the Emergence of “Edge” StackPath, LLC, the…
Mobile The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific AIT News Desk Mar 19, 2020 Pepsico in Thailand First to Launch Campaign, Accessing Premium Tiktok Inventory via the Trade Desk Platform The Trade Desk and TikTok, the leading…
Analytics IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch AIT News Desk Mar 6, 2020 BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of …
Mobile Marfeel Announces AdDealer Technology That Optimizes Mobile AD Placement for Maximum ROI Impact AIT News Desk Feb 12, 2020 AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each AD Impression Marfeel, the publisher platform that optimizes the…
Native and Programmatic Advertising The Trade Desk Expands Media For Humankind Campaign With New Video Ads AIT News Desk Jan 26, 2020 Humorous ads directed by Neal Brennan showcase the Value of the Open Internet vs the Limitations of Walled Gardens A global advertising technology…
Hot Startups Penguin Random House Veteran Milena Alberti-Perez is MediaMath’s New CFO Sudipto Ghosh Jan 23, 2020 MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez: Seasoned Finance & Media Executive Joins from Penguin Random House…
Machine Learning OpenX Completes Technology Migration onto Google Cloud Platform AIT News Desk Dec 20, 2019 New Infrastructure Has Enabled International Expansion, New Product Development and More OpenX announced that earlier this year, the company…