Native and Programmatic Advertising Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital… AIT News Desk Jun 15, 2022 Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective Comscore,…
Cloud ICF Completes Acquisition Of Creative Systems And Consulting AIT News Desk Jan 4, 2022 ICF , a global consulting and digital services provider, announced that it has completed the acquisition of Creative Systems and Consulting…
Apps Parenting Product Company, Mobobaby, Receives Milestone Investment From ClearAngel AIT News Desk Dec 27, 2021 World’s largest e-commerce investor uses data-driven angel approach to enables company to expand into B2B Clearco, the world’s largest e-commerce…
Cloud UPDATE – Acuant Achieves Milestone In FedRAMP Authorization For Cloud-Delivered Identity… AIT News Desk Dec 3, 2021 The Approved Solution Provides Document Authentication, ePassport Authentication and Facial Recognition Matching with Presentation Attack Detection…
Martech First Annual InMobi Buyer Survey Reveals Impact Of IDFA, Report Surveys Leading UK Brands And… AIT News Desk Nov 26, 2021 Impact of IDFA, Identity and In Housing All Noted Trends in Advertiser Perceptions-Produced Study, Taking Temperature of Market in 2021 InMobi, a…
Native and Programmatic Advertising MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable… AIT News Desk Nov 12, 2021 Weather Targeting Solution Provides Brands and Agencies using MediaMath's DSP the Opportunity to Break Free from Traditional Identifiers…
Martech AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands AIT News Desk Sep 28, 2021 With AdAdapted, Brands Can Now Access Users across the Tasty Platform and Leverage Recipes to Encourage Shoppers to Add-to-Bag. AdAdapted, the…
Mobile AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart… AIT News Desk Sep 20, 2021 AdAdapted Direct Puts The Power of AdAdapted’s Shopper-Verified Audience and Patented Technology in the Hands of Marketers, Empowering Them to Compete…
Native and Programmatic Advertising Havas Media Group (HMG) Joins Protect Our Press in Latest Initiative to Support Local News Growth AIT News Desk Sep 13, 2021 Supporting National Call-to-Action to Preserve Local Media Builds on HMG’s Global Meaningful Marketplaces Launch Havas Media Group (HMG) announces…
Guest Authors Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients Marianne Vita Feb 14, 2020 Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term…