AI in advertising

Last week, we spoke to advertising technology (ad tech) experts on the new-age AI-led strategies for display and programmatic advertising. Advertisers…

For decades now, AI technologies have played an increasingly critical role in the evolution of advertising. In recent years, AI’s ability to…

Advertising is a major business driver for organizations ranging from small startups to leading enterprises. It reliably drives revenue by building…

The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…

Remember when we thought all cars would soon be self-driving – it was just a matter of time – and we were all about to get all that time at the wheel…

Here’s a testament to the value of data: if Amazon, Apple, Facebook, Google and Microsoft, with a combined market capitalisation exceeding seven…

Why is Deep Learning so useful in terms of digital video campaigns? A major consumer trend over the past few years has been unprecedented growth in…

Creative design and advertising spend optimization have never been more important at a time when social distancing and periodic lockdowns force…