Native and Programmatic Advertising Captivating Gen Z: The Rise of DOOH Advertising and the Evolution of Out-of-Home Experiences Alejandro Donzis Aug 4, 2023 In an age where digital technology is engrained in our daily lives, capturing the attention of Gen Z and younger generations is increasingly…
Machine Learning The AI Startup “Goldrush” Feels A Lot Like Business as Usual Paul Tyma Aug 1, 2023 Artificial Intelligence has been around for decades but in the past nine months has it become a panacea to every VC backed investment strategy. Going…
Machine Learning How AI Is Redefining Application Security Sergej Dechand Jul 24, 2023 As software systems become larger, more complex, and more connected, the threat landscape is evolving. Meanwhile, software testing processes and…
Machine Learning In Your Frenzy to Get Ahead With AI, Don’t Forget Your Customers Kevin Joyner Jul 24, 2023 Welcome to the AI party! ChatGPT has just celebrated its half birthday! We know it’s not a birthday you’d normally make a song and dance about but…
Technology Content Consistency Is Vital for Omnichannel Digital Experiences Lars Petersen Jul 18, 2023 Nowadays, digital content is accessible to consumers at all times across devices — whether over mobile apps or programmatically. That’s why it’s…
ChatGPT Generative AI: The Next Wave of Personalization Demands Greater Agility Ryan Breen Jul 18, 2023 We all know that today’s online shoppers are looking for e-commerce businesses to connect with them on a personal level. This approach is especially…
Energy management Artificial Intelligence and Machine Learning Are Silently Saving Our Energy Grid Alex Pratt Jul 12, 2023 Given the recent buzz around ChatGPT and generative AI, including misgivings about its future impact, concern has emerged related to AI’s potential…
Security From Hype to Reality: Upskilling Cyber Professionals in the Age of AI Haris Pylarinos Jul 10, 2023 Artificial intelligence has skyrocketed to the top of the news and boardroom agenda in recent months. Fears of widespread job displacement and even…
Technology How Marketers Can Raise the Bar by Putting Money into Value Jodie Sparey Jun 28, 2023 In today's fast-paced digital era, marketers face a daunting task: proving their worth in an industry driven by data and results. The old-fashioned…
SaaS Composable: Understanding the Latest (but not new) Martech Trend Courtney Trudeau Jun 27, 2023 In the rapidly evolving world of marketing technology, new buzzwords and trends constantly emerge, often causing marketers to jump from trend to trend…