Native and Programmatic Advertising Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand… PR Newswire Apr 4, 2023 Ampersand, the audience-first TV advertising sales company, launched brand new sports-focused audience segments within the company's portfolio. The…
Technology Ampersand Announces Automation of Addressable TV Functionality for Buyers AIT News Desk Jan 5, 2023 Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand, the audience-first…
Native and Programmatic Advertising Ampersand Announces New Custom Audience Builder in the AND Platform Through Integration of… AIT News Desk Jul 8, 2021 First-of-its-kind integration enables Ampersand brand marketer and agency clients' flexibility to onboard strategic audiences and build custom…
Native and Programmatic Advertising Bob Ivins Joins TVSquared as Chief Strategy Officer AIT News Desk Sep 21, 2020 TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A…
Technology TVSquared And Ampersand Partner For Always-On TV Attribution For Local And National Advertisers AIT News Desk Oct 21, 2019 Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising TVSquared, a global leader in TV…
NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer… AIT News Desk Sep 24, 2019 New Name Reflects Company’s Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the…