Gaming Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals… AIT News Desk Oct 6, 2022 New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s…
Native and Programmatic Advertising Entravision MediaDonuts Partners with Anzu to Bring Award-winning In-game Advertising Platform to… AIT News Desk Aug 4, 2022 Leading digital marketing performance and branding solutions platform Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the…
Machine Learning Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates AIT Staff Writer Jul 30, 2022 This is our AI Daily Roundup today. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments AIT News Desk Jul 29, 2022 The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments Integral…
Native and Programmatic Advertising Thousands of Kids Learn About Autism and Social Responsibility, Thanks To In-Game Ad Campaign from… AIT News Desk Jun 28, 2022 Istanbul Grand Airport teamed up with Anzu.io and Tooplay to launch an in-game ad campaign within Roblox to raise awareness for autism and social…
Gaming In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts AIT News Desk May 23, 2022 The in-game ad campaign from EMPIRE exceeded expectations, reaching thousands of gamers, helping Babyface Ray achieve his highest-charting release…
Native and Programmatic Advertising NBCUniversal and HTC Join Anzu’s In-Game Advertising Mission Along with Sony Innovation Fund and WPP AIT News Desk Mar 31, 2022 Anzu.io closes its latest funding round with $20M, adding one of the world's leading media and entertainment companies NBCUniversal, and global…
Native and Programmatic Advertising Livewire Brings AAA Console Game Inventory to APAC Advertisers in Exclusive Partnership with Anzu AIT News Desk Mar 29, 2022 The world’s most advanced in-game advertising platform Anzu has expanded its exclusive partnership with leading global gametech and gaming marketing…
Gaming In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development AIT News Desk Feb 24, 2022 Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s…
Native and Programmatic Advertising Anzu And Top Down Games Partner To Bring Advertisers Into Roblox Hit All Star Tower Defense AIT News Desk Feb 9, 2022 In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within…