App Tracking Transparency

AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…

AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer…

The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the…

Study covering billions of ad bids reveals how e-commerce marketers can adapt to the rising price of CPA advertising E-commerce marketers need to…

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT mParticle, the largest independent Customer Data Platform,…

Report Reveals Demographic and Behavioral Audience Targeting Trends on Facebook and Instagram After initially dipping following the release of…

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is…

With organic app installs more important than ever, PickFu provides a simple and low-cost way to get valuable feedback from real gamers Consumer…

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the…