Native and Programmatic Advertising Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes:… AIT News Desk Oct 18, 2022 AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
Gaming Appsflyer Launches Comprehensive Guide On Gaming Apps In Collaboration With Facebook Gaming AIT News Desk Jul 19, 2022 AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer…
Analytics AppsFlyer Recognized by Frost & Sullivan for Its Powerful Measurement and Analytics Platform AIT News Desk Jul 12, 2022 AppsFlyer enables brands' growth with innovative privacy-preserving measurement, in-depth analytics, fraud control, and comprehensive engagement…
Martech AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report AIT News Desk Jun 14, 2022 AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that…
Security General Atlantic Opens Office in Tel Aviv AIT News Desk Apr 5, 2022 Firm has made eight growth equity investments in Israel since 2019 General Atlantic, a leading global growth equity investor, announced that it has…
Apps SHAREit Amongst The Top 5 Media Sources Driving Non-Gaming Global In-App Purchases AIT News Desk Mar 27, 2022 SHAREit Group, a global technology company, announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source…
Security AppsFlyer Teams Up With Intel To Introduce The AppsFlyer Privacy Cloud AIT News Desk Dec 8, 2021 The AppsFlyer Privacy Cloud is the Next Phase in the Company's Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration…
Mobile AppsFlyer Survey Reveals Majority of Enterprises Are Mobile-first as Over 40% of Total Sales Are Now… AIT News Desk Nov 17, 2021 New study conducted with insights from Adobe explores enterprise corporations’ mobile strategy through the lens of post-pandemic mobile…
Security AppsFlyer Launches SKAdNetwork Ranking For The New Privacy Era In Latest Performance Index AIT News Desk Oct 20, 2021 The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the…
Martech AppsFlyer Report Finds 55% Surge In Consumer Spend In eCommerce Apps Leading Into The 2021 Holiday… AIT News Desk Oct 7, 2021 COVID-19 continues to drive eCommerce growth in 2021, but Apple’s iOS 14 and ATT are impacting how marketers are approaching acquisition and…